Allotment 1887
Visit our Smythson allotment for Chelsea in Bloom.
Chelsea’s highly anticipated Royal Horticultural Society Flower Show is here, which means so is the borough’s flower display alternative: Chelsea in Bloom. Transforming Chelsea’s bustling streets with extravagant flower arrangements, local stores and eateries compete to create the most eye-catching floral displays. Guided by an overarching theme each year, 2024’s creative brief sees a host of visual interpretations around ‘Floral Feasts’.
Visit us on Sloane Street from Sunday, 19th May until Saturday, 25th May 2024 to view our allotment scene. Plus, enjoy complimentary personalisation when you purchase our Gardening Journal in-store until our store closes on Saturday 25th May.T&Cs apply.
The Story
Inspired by the turn of the seasons, our Allotment 1887 celebrates the sentiment of home-grown produce with fruit, vegetables, and herbs as our garden-to-table heroes. Traditional and quintessential in our approach to feasting, our Smythson allotment beautifully adorns the front of our Sloane Street store — take a moment to pause and relish the beauty of the outdoors as the first signs of growth appear.
Tying in with the launch of our Gardening Collection, delicate illustrations of our nature-inspired notebooks hang from the windows while our new Gardening Journal sits in pride of place.
With conscious design in mind, the elements in our display can be reused and replanted, which we'll later donate to Thrive, a charity that champions those living with disabilities or ill health and who are isolated, disadvantaged, or vulnerable.
Tying in with the launch of our Gardening Collection, delicate illustrations of our nature-inspired notebooks hang from the windows while our new Gardening Journal sits in pride of place.
With conscious design in mind, the elements in our display can be reused and replanted, which we'll later donate to Thrive, a charity that champions those living with disabilities or ill health and who are isolated, disadvantaged, or vulnerable.
